You searched for: "happiness"

The results has been filter on Tags containing Brand Strategy.
ANA has found 23 results for you, in 156 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

From perception to experience

During the 1990s brands generated emotional quality of life promises, and Coca Cola implemented this strategy, locating the emotional dimension at the consumption experience. In order to understand how brand promises are received by customers and in...

Catalogue: Latin America 2006
Authors: Esteban Socorro, Fernando Moiguer
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
October 8, 2006
×

Citation

Socorro and Moiguer (2006a, October 08). From perception to experience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-perception-to-experience


Research papers

Business opportunity number 1

One of the strongest and most challenging claims of the last decade is: 'Women are business opportunity No. 1'. Focussing on the automotive industry, this claim is explored through industry knowledge, published and primary research.As a case study,...

Catalogue: Automotive 2006
Authors: Charles Kirk, Mogens Laursen, Joerg Sgries
Company: Maritz Research
February 27, 2006
×

Citation

Kirk, Laursen and Sgries (2006a, February 27). Business opportunity number 1. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/business-opportunity-number-1


Research papers

The Turkish elephant

The presenters will briefly introduce the external realities of Turkey today as dictated by recent history, economics and demographics. The most relevant sets of dichotomies that define the value-space for Turks' self-understanding will then be...

Catalogue: Consumer Insights 2005
Authors: Mads Stenbjerre, Mahan Dogrusöz
Company: GfK
November 15, 2005
×

Citation

Stenbjerre and Dogrusöz (2005a, November 15). The Turkish elephant. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-turkish-elephant


Research papers

Measuring emotion in brand communication

The main purpose of this paper is to address these questions: how do emotions interact with and influence so-called 'rational' processes, which are more important in brand decision-making, and what are their contribution to innovation?The authors...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Peter Cooper, John S. Pawle
Company: QRi Consulting Ltd.
February 27, 2005
×

Citation

Cooper and Pawle (2005a, February 27). Measuring emotion in brand communication. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-emotion-in-brand-communication


Research papers

The stochastic conditional hierarchy of brand values

This paper proposes a hierarchy of brand values which must be met in order for a brand to be properly positioned in a meaningful long-term and a strategically-competitive manner. These brand values include generic properties functional attributes ...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Author: Martin C. van Herk
June 15, 1998
×

Citation

van Herk, M. C. (1998a, June 15). The stochastic conditional hierarchy of brand values. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-stochastic-conditional-hierarchy-of-brand-values